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Penalty Recovery

Penalty Recovery Solution

In its most basic definition, search engine marketing (SEM) is advertising on search engines, where ads are triggered to appear by a search engine user’s search terms. Anyone who has used Google has undoubtedly come across these types of ads in a right sidebar and occasionally in a banner above the search results. All of these ads are pay-per-click ads, meaning that the advertiser is only charged for the ads when a search engine user clicks on them.

First, let’s talk about a penalty recovery. It’s a drop in your organic search rankings in Google, resulting from an update to the Google algorithms and/or a manual action by a Google employee.

Don’t feel too bad if you receive a Google Penalty. Some of the biggest websites on the Internet have been hit by them. Examples:

  • The BBC was penalized for “unnatural links”
  • Mozilla, makers of the Firefox web browser, was penalized by a Google employee for user-generated content
  • JC Penney was penalized for buying links
  • The Washington Post was penalized for selling links
  • BMW and Richoh had their entire websites delisted temporarily

In any case, if you get a Google penalty, it’s one of the following

 manual action comes from Google’s spam team. To see if you were given a manual penalty, go to the Google Webmaster Tools for your site and check for notifications about “unnatural links” or a similar message.

 algorithmic action is harder to determine because it’s an automated penalty. And you must match the day when you lost traffic with the day an update happened in Google’s algorithm change history. This requires a lot of sleuthing and analysis, which our Penalty Recovery team are experts at.

According to Matt Cutts, former head of the web spam team at Google, more than 400,000 manual actions are taken by Google every month. And that’s not counting the thousands and thousands of websites penalized by algorithmic actions, based on updates like Penguin and Panda.

Interesting fact: We’ve seen research that shows only about 20,000 webmasters a month contact Google to submit a reconsideration request. If you do the math, only about 5% of penalized websites are actively trying to recover their search rankings. Which is a pity! Because you can recover from a Google penalty.

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