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A press release is a written document prepared for the media – also called the press - that announces something newsworthy. This document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website.
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A press release is a text made by
the public relations department of public and private organizations that
is aimed at journalists with the intention of being published in the
media. The final objective of a press release is not the journalist or
the media, but the audience of the media. To achieve its publication,
the press release must adapt to communicative structures and
professional routines of journalists, such as newsworthiness criteria.
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